Just in time for SXSW, Foursquare has rolled out a new release of features and their focus on multi-location businesses sings to me.
For those of you managing multiple venues in your Foursquare account know well how hard it is to kick off a campaign, deploy specials and aggregate your venue’s check-ins.
Foursquare 3.0 addresses each of those needs and then some.
Benefits to Enterprises
Greg Sterling does a great job of analyzing the release, here are some of his highlights:
- You can now initiate a campaign once and apply to any or all of your claimed venues.
- You’ll be able to aggregate your stats across venues to see track demographics as well as campaigns analytics.
- While not new, it’s key to note that all of this data is real-time. So you can quickly react, deploy, correct and reward based on what you’re seeing happen.
Imagine deploying a Flash, Swarm or Friends Special across all of your sports bars during the heat of the March Madness. Are you listening Beef ‘O’ Brady’s?
To me this brings Foursquare to the big kids table by courting the enterprise users. A single point for management and analysis is key if you’re going to think about having large companies and their extensive reach and deep pockets.
Deaf Ears
Now if only Facebook and Twitter would take notice and provide an enterprise portal so I can manage over 100 online presence through a single tool.
Next Up
Is you’re listening Foursquare I’d like for your analytics and tracking to better integrate with my web analytics packages. You don’t have to do this directly for each vendor, but at least allow me to better tag my venues with their website sibling.
This will allow me to roll up Foursquare’s role in my customer relationship and compare it to my other initiatives.
